Frequently Asked Questions

Everything you need to know before we start.

About Our Service

1. I'm not technical. Can I still use your service?

Yes, that's exactly who we built this for. You don't need to understand how the automation works. You just need to be able to describe what you're doing manually today. We handle all the technical setup, testing, and maintenance. Once it's running, you don't touch it.

2. Is this just another software subscription I have to manage?

No. We build custom workflows for your specific business. You're not buying software: you're buying a system designed, built, and tested for your exact situation. The tools run in the background. You interact with the result, not the machinery.

3. How is this different from just using Zapier or Make myself?

Those are tools. We build the system. Most business owners who try Zapier on their own hit a wall when something breaks or the logic gets complicated. We've built workflows across several platforms and know where the edge cases are, how to handle errors gracefully, and how to build something that keeps running without babysitting.

4. What kinds of tasks can you automate?

Email sorting and auto-replies, client follow-up sequences, invoice generation and payment reminders, social media scheduling, customer onboarding workflows, data entry and database updates, booking confirmations and appointment reminders, lead nurture sequences, and content idea generation. If the task follows a pattern, it's a candidate.

5. How much does it cost?

Every workflow is scoped individually, but here is a general guide:

  • Single Workflow (e.g. email auto-reply, appointment reminders, invoice generation): from $500
  • Full Automation Audit and Build (2-5 workflows, full system design): from $2,000
  • Content Automation Package (database build, weekly scheduler, post creation, image generation): from $3,500
  • Ongoing Support and Maintenance (monthly retainer, monitoring, updates, new workflows): from $500 per month

A useful way to think about it: what is an hour of your time worth, and how many hours per week is this task taking? Most clients recover the cost of a single workflow within the first month. We scope every project individually and give you a clear quote before any work begins. No surprises.

6. On average, how long does it take to build?

On average, a single workflow takes one to two weeks: discovery, build, test, deploy. A more complex multi-step system across several tools takes two to four weeks. We don't rush builds because an automation that breaks in week three costs more to fix than the time you saved in week one.

7. What happens if the automation breaks?

We build error handling in from the start. If a step fails, the system flags it and routes it for human review rather than silently dropping it. For clients on support plans, we monitor workflows and fix issues proactively. For one-time projects, we include a 30-day support window after delivery.

8. Will I need to maintain it myself?

Minimal maintenance is required. Most workflows run without intervention. Occasionally a tool updates its API. When that happens, we assess whether the update is backward compatible. If it is, no action is needed. If it is not, we update the affected workflow before it causes any disruption. We document everything we build so changes are straightforward to make. Support plan clients are covered automatically. For one-time project clients, we flag non-backward-compatible infrastructure changes and provide a clear quote for the update.

9. Can you integrate with the software I already use?

Almost certainly. We connect to Gmail, Outlook, Slack, HubSpot, Salesforce, Shopify, QuickBooks, Airtable, Notion, Google Workspace, and thousands of other applications. If you use it, there's likely a way to automate around it.

10. Do you work with luxury and lifestyle brands?

Yes, and it's one of our specialties. We've built automation workflows across fragrance, lifestyle content, and video production businesses, including for our own companies. We understand the brand sensitivity, the content volume, and the operational patterns of luxury and lifestyle brands. If that's your world, we know how to help.

Still Have Questions?

We're happy to talk through your situation before you commit to anything.

Get In Touch